Skate Nation
Roller skating became a passion during the 2020 lockdowns, offering freedom and connection with a vibrant community. When Sheyney and Questa invited me to design the Skate Nation logo—a platform for roller dance, lessons, and events—I was thrilled. This adaptable design works as both a logo and an illustration, providing a versatile identity for the skating duo across all platforms and merchandise.
Logo
IIIustration
8 Wheel Wonders
Skate. Laugh. Sweat. Connect. Repeat. Born during lockdown, a close-knit group of friends in Auckland discovered the joy of roller skating. What began as daily gatherings evolved into citywide meet-ups and events. To solidify their bond, we crafted a gritty rock 'n' roll identity, symbolised by wings representing the freedom of skating, a heart signifying love and inclusiveness within the skate community, and, of course, roller-skates. This emblem debuted at the 8 Wheel Wonders t-shirt launch, proudly uniting them in their shared passion.
Logo
Stickers
T-shirts
Event
T-shirt launch photography: @gavin.ludlow.photo
Purchase a t-shirt: 8wheelwonders.myshopify.com
The Seed Project
The Seed Project is an initiative that was established by New Zealand retailers and athletes who had a passion for rollerskating and their country, Aotearoa. The main goal of The Seed Project was to create a domestic brand that would provide direct support to the roller sports community and its athletes, all while embodying the values of growth.
Santos Bolt
Santos Bolt was born out my sons school business project. He was keen to wear his illustrations on t-shirts, but we needed to start small with badges then we looked into t-shirts. Coming up with the name was easy we used his skater name.
Logo
Badges
Stickers
T-shirts
Illustration: Santos Bolt
Instagram: @santos.bolt
