Auckland Transport wanted to create an engaging “tongue in cheek” campaign to encourage the reporting and retrieval of lost traffic cones. This campaign was promoted primarily in the web environment and social media channels. The response was very positive and managed to get traction on a limited budget, featuring on the THE PROJECT and stuff https://www.stuff.co.nz/auckland/97547460/auckland-transport-launches-campaign-to-reunite-its-lone-road-cones
Art direction Brand guidelines Illustration Storyboards Social media Animation
