Bro-ja Mix Packaging

KPL distributes progressive brands bringing their products to shelf in the New Zealand market. The guys at KPL wanted to develop an Indian-inspired line of packaged snacks called ‘Bro-ja Mix,’ for which the logo was already established. The task was to redesign the new packaging to convey an authentic, handcrafted feel, proudly made in New Zealand, and to establish a sense of tradition and quality. Additionally, a colour palette needed to be considered for extending the snack range. Watch this space.